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MB Cloud Consulting
About
Services
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Articles
Contact
About
Services
Insights
Articles
Contact
Do You Really Need a Consultant?
CX Strategy & Transformation Martin Bunting 2026-09-25 CX Strategy & Transformation Martin Bunting 2026-09-25

Do You Really Need a Consultant?

When does an outside perspective actually add value? Good consulting isn’t about arriving with all the answers. It’s about asking the right questions, challenging assumptions and helping organizations solve the right problem before investing more time, money or technology. 

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The AI Productivity Paradox in the Contact Centre
AI & Automation Martin Bunting 2026-09-24 AI & Automation Martin Bunting 2026-09-24

The AI Productivity Paradox in the Contact Centre

AI is improving contact centre productivity, but as automation handles routine enquiries, agents are left with more complex work. Are traditional metrics such as AHT still telling us the full story?

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AI With a Purpose: Are We Using the Right AI for the Right Problem?
AI & Automation Martin Bunting 2026-09-24 AI & Automation Martin Bunting 2026-09-24

AI With a Purpose: Are We Using the Right AI for the Right Problem?

AI is appearing everywhere, but using more AI does not necessarily create better outcomes. The real challenge is matching the right type of AI to the right business problem, while considering customer experience, risk, governance and the role of people.

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